There are some tell-tale signs your SEO agency may be a disaster. They just don’t have enough information. Your SEO agency needs to have information to give you so you know whether or not they know what they are doing. If your SEO agency doesn’t know the basics of SEO and how it works, they aren’t going to be very good at finding out what works and what doesn’t. Instead, your SEO service needs to be able to show you everything they do well, and what they need to avoid doing. Checkout Pittsburgh seo for more info.
The first sign that your SEO agency is a disaster is when they rank for keywords that don’t work. For instance, if you choose to run a campaign for longtail keywords like winter skiing, then you want your SEO service to rank on the first page of Google for those words. However, if you pick the wrong keywords and keyword phrases, your site isn’t going to get much traffic, and it doesn’t make sense to rank for longtail keywords at all. That said, it doesn’t take time to find out which keywords work and which ones don’t. A good SEO service should be able to tell you within minutes whether or not you are going to benefit from targeting that term or phrase with your PPC campaigns.
Another sign that your SEO service isn’t doing their job is that they only focus on one aspect of SEO. For instance, if they are trying to optimize the links for your website and they neglect to include content on social media, your rankings will suffer because of it. Instead, what you want your SEO service to do is to make sure that you have links coming from the most relevant of sources. You want to build links from the most relevant websites that are related to your industry or niche. Your SEO agency should understand this concept by heart if you want to see results from your SEO efforts.