It’s not often you’ll hear this, but imagine the internet doesn’t exist when it comes to local links; how can you promote your business now? So, you might start by looking in the local yellow pages, or the local news, or even industry magazines, right? It’s the same when it comes to establishing local ties. You’ll need to figure out what the local, online equivalents to each of these strategies are. read the guide
There are thousands of local business directories to choose from. Make sure you’re listed under the appropriate town and, if possible, the category that corresponds to the ones you chose on your Google Places page. Again, double-check that the address you enter on these local directories matches the address on your Google Places tab.
Sites of the Local Press
Obtain news reports, posts, and interviews, as well as everything else that can be reported on local press websites. Make sure the article has a DoFollow link to your website.
Local business boards, networking networks, and partnerships are home to several small businesses. As part of your membership, these sites frequently have a profile on their website. Again, continuity is key; make sure this contains all of the pertinent information about your business.
Blogs Your neighbourhood will have a plethora of local bloggers that will cover topics ranging from local politics to gardening. Identify others that are important to your field and contact them with a storey idea, a post, or an offer to guest blog for them. This can be a good source of connections and a free way for your company to gain local attention.
Sites in the Area
There will be more Sites in the future. Local to your region and potentially a good source of connections. Local government, universities, charities, teachers, and companies are common examples. It may be as simple as requesting a link; other times, you may be required to join a group or committee, or you may be required to become a supplier. In certain instances, a charitable act will lead to a connection, a donation to a local charity, or an invitation to participate in or support a local college event.
Creating Connections and Relationships
Building connections is a time-consuming process for most local businesses, but for the most part, it’s just an extension of building relationships. Word of mouth referrals account for a large portion of local business; expanding this to request a connection to your site is easy, but the benefits in terms of local search engine optimization would be enormous.